In a groundbreaking collaboration to equip Canadian producers with innovative technology and skills to drive viewership, the Canada Media Fund (CMF), Telefilm Canada, and the National Film Board of Canada (NFB) are joining founding sponsors – Bell Fund, Shaw Rocket Fund, and TELUS Fund – to expand Magnify Digital’s Audience Development Pilot. The initiative leverages ScreenMiner™️, a first-of-its-kind tool developed and owned by Magnify Digital. ScreenMiner™️ empowers produce

How do screen media products engage and impact audiences? You’re invited to participate in an innovative research project that seeks to answer this question! In a ground-breaking collaboration, Magnify Digital, OCAD University, and TELUS Fund have developed a suite of tools set to revolutionize audience impact measurement for screen media. With 18 months of dedicated research, this effort goes beyond traditional metrics, offering a comprehensive understanding of how screen co

Join us at a TELUS Fund Funding Forward! Workshop in select cities across Canada. This year TELUS Fund celebrates 10 years of financing exceptional content that promotes the well-being of people in their environment. To mark the occasion, TELUS Fund is launching a national workshop series. Funding Forward! will provide producers with an exclusive guide to securing financing and building audiences for well-being content. The workshops will be taking place in seven cities acros

Supported by Mitacs Accelerate and the Canada Media Fund, the project will measure how successful screen media content is and how it impacts audiences’ lives. Magnify Digital, Ontario College of Art & Design University, and Telus Fund are collaborating on a 12-month extensive project researching how screen media content impacts audiences. The project, titled “Understanding and Magnifying the Impacts of Cultural Content,” is led by Dr. Sara Diamond and Dr. Chris Kim and will

The 2022 Banff World Media Festival may be the most important edition yet. It is the first time the screen media community will regroup in the Rockies after more than two years. For the Magnify Digital team, it also marks the global launch of our audience analytics platform, ScreenMiner (developed under the banner, ViewerCentric). It’s been a long and winding road to Banff 2022. At times, the journey has been exhilarating. We’ve rounded countless corners, glimpsed expansiv