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THE SCREENMINER® BLOG
Audience insights for the screen industry
Product news, industry analysis and practical tips for building audiences.
Product updates


Deloitte Just Made the Case for ScreenMiner.
I've read a lot of industry reports. Deloitte's 2026 Media & Entertainment Industry Outlook stopped me. Not because it was surprising. Because it was exact. Here's what they said about where competition in media has shifted: "What's urgent now in 2026 isn't the presence of tech media entrants; it's that the nature of the competition has fundamentally shifted. Content production and distribution matter, but quality engagement, audience data, and speed of innovation have become
Moyra Rodger
May 21


New ScreenMiner Features: Understand Your Audience with Geolocation, Sentiment, and Word Cloud
We’re excited to introduce three features designed to help you understand your audience. Whether you’re analyzing engagement patterns, understanding sentiment, or identifying key themes, ScreenMiner’s new features empower you to connect with your audience on a deeper level. Audience Geolocation Breakdown Where in the world is your audience engaging with your content? Our new Audience Geolocation Breakdown chart provides a visual map of global engagement. Darker shades repre
Moyra Rodger
Nov 23, 2025
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