The recent announcement by Heritage Minister Pascale St-Onge, framing the new $200 million contribution from foreign streamers to the Canadian screen sector, marks a significant milestone for our industry. However, as we celebrate this progress, let’s recognize that funding more content and bucketing it to “enable discoverability” are not sufficient for truly modernizing and creating long term sustainability for the production sector. Not when audience attention continues to

As Twitter begins the forced adoption of its paid verification program by eliminating ‘legacy’ blue ticks, many users and brands are contemplating whether to invest in a new checkmark. However, the decision is not straightforward, as several factors may influence the outcome. Twitter Blue is a premium service that offers users a range of new features that are not available to regular users. In this blog post, we’ll be discussing the pros and cons of joining Twitter Blue, as w

Earlier this year, TikTok was issued a €5M fine by the French data protection regulator because it made it too difficult for users to opt out of tracking on its website. TikTok is being fined for two reasons: not offering a “refuse all” button on their cookie banner, and not informing users about the purpose of the cookies. This news-worthy fine serves as a reminder of the importance of consent and compliance with the law when building audiences – regardless of what country y

Google recently announced that it will delay plans to phase out third-party cookies on its Chrome browser until late 2024. The initiative, known as ‘Privacy Sandbox’, was initially announced in 2020 and was forecast to be in place within two years. Now these plans have been pushed to allow marketers more time to test the tools. “The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating th

The Google Analytics (GA) that we know and love (or hate) is being put out to pasture. Google announced earlier this year that Universal Analytics properties will stop processing new hits on July 1, 2023, and Universal Analytics 360 properties will stop processing hits on October 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after these deprecation dates. Why is Google depreciating Universal GA? “Universal Analytics was built